֮ǰڶƪں決ƷKrispy KremeᵽеŦģͣHub-and-Spoke Modelרһ¡
ģ䡢ҽƵǹ㷺ӦõģҪģȥʸˣܲô纽ϾѾǼҳ㷹ҵĹˡ
纽չ˾һ͵ŦۺܱСеĿԴӶĺղҪΪ˽Ӫɱÿһκ棬ӪЧȥ
ڵĴϺԼӹ˾˹90%ϵĺߣһ㹻егͻĺʱ̣ҪߵĶȫͣϻвʳλԿһ㡣
ﺽӪֻһģͣ߷ɵԵĵͳɱӪģʽƱҪǿֱɳܱߵСʱ̣ۺࣨҹɣ֯·ɻ¸ЧϺ֯Ϸɻ15ӿԸ㶨λӵûзȵȣһ״ʩľǼӪЧʣӪɱѷɻԱȹ̶ʲͳɱʵʡ
չ˾Ӫײǰѿ˴A͵B㣬ıʵλڵĺչ˾һһΪӪĸҪڻҪϺϺҪǹݻݰƻϺҪһŦҲģеһŦHUB
չ˾ҪôģϹӪЧأĵҪҪʣԼЧĺߺͺನ
ʵǣÿһжԼĻÿ첻ͬʱ̶к࣬ݵܱ߳Узɽɽͷ麣ڶУÿжһȻÿֱӷɣⲢЧһģʽΪСеĿԴŲס
ԣڹߵʱҪô͵ļʽŦܱߵСУһŦܱ߳е硣
Ŧǣעߵͨʺתνӵıԡ˵һ߷ɳͨ㣬ŦģʽһǺ˾ӪɱҪʽ
ٸӣÿɣ֣ݣ人ɣͿνӳ֣ݣ人࣬еĺ࣬ÿĸеͨʣͼӴ˺ĸǡ
ŦģشһŦҪʵġҵҪһǹĸһġ
ǣŦڵгһ㲻һй˵
йںĵŦǾȵУӵм˿ڹģ;ģͣȻŦģ籱Ϲ㣬һˣǻĺʱ̺ġ
ݵİƻʹT1վ¥T2վ¥һŦʱһ24Сʱܱ48СʱһֻԱٽһվ¥
һһַʽȥµŦ綫ϺŦ֮⣬ʵڹŦ
гУĵŦŦԼ͵ʽijУŦǴգDelta Airline
ŦԼijûа취ȵģ2020˿ղ˿ڹģֻв50һйеԱȣݵijס˿ڳ1800
202110·ݣۿ˺6 Σд4.7Σռȴ76.4%ۺ%ǺʱռȻǺ߸ʣռоơ
˵ڵijУ人֣ijУиӷϹŦȻĺನҲܸõعܿسɱŦĹɺչ˾ƶģĿǰڵĺ˾ûйŦĶ
Ҿչ˾ҪĶ˵ĿˣҲл˺գʵҵһ㣬Ҫʵһ˺յİһ¡
ݺչ˾FedExݼţFedEx Corp.ȫæĻ˺չ˾Ϊȫ220Ҽṩݷȫܲλ˹ʻ˹ʻȫĻĻŦġ
˹ʻȫڶ˻ڹʻΪFedExȫŦʱռкܴ202110ӪݣϷ˹ʻ˺ռ27.2%˺ռ72.8%˾ݶFedExʱռ71.3%ռȻʱ̵98%ҪԶ˾оơ
202110·ݣFedEx˹ʻֱɺйں߸ ˿ڷֲ裬ӺͼпԿ˹Ŧڵĺʮƣһǹڡʵ̬ơ
FedExӵ235ͨ÷ɻCessna 208BЧԼ1.3֣ҵؽϵͣռŦʱԴҪڳ;гƽ162kmƽʱ42ӣΪɢΪ֧гIJ䣬ҪŦɢá
FedEx˹ʻĽۺನʮԡײ۸߷弯ǰ22ʱ-24ʱײ۸߷ڵ賿3ʱ-5ʱβ۸߷弯8ʱ-12ʱβ۸߷15ʱ-18ʱγμʽۺನɻƽվʱԼ6.5Сʱ
˹ΪFedExȫŦģϴ8ϵĵĺɿִɣҵؽϸߣΪ˳ûֲӰЧʣFedExú༯нģʽijһʱ̼еּװټзûǰ£Чʣ ʵֻʴմͬʱ̶Ŧת
決ƷKrispy KremeеŦģͣHub-and-Spoke ModelڹгУҲӦõģֻеܽˣеûܽᡣ
ڹгУ決ƷҸӦõģʤҲӦõģֻڷϣõǵ֮ƣʵģͬһס
ŦģӦҪ֣һԴΪУǿƵƷܣȻСƽܸǣһ־ǣԽ߹ijһŵ깩Ӧ
Krispy Kremeһаʮʷĺ決Ʒƣ2016ʱJABչ˽лУ۸Ϊ13.5ԪԴӱJABչ֮Ϳʼµҵսԡ
JABKrispy KremeΪIndulgenceżȺãƫƵѣиֵҸһ֡JAB걨Krispy Kreme45%ɷݡ
2ҵת͵ʲƷսϣڱ۵DFD DoorsеIJƷԭijƷתΪʵIJƷ
32018ʱչữƷơInsomnia CookiesIJƷȽữƷƣȻֻҵñȽϺãչ֮ϣֻĽӵKrispy KremeƷϡPS뵽ϣ־ƵDoubleTreeȫϣ֣פʱȵľɿ棩
4չϵŵ꣬2018꿪ʼ20214£ܹ4.7Ԫ24Ҽչ165г304ĿȨгӪŵռ84%
ȦKrispy KremeĺIJƷ۶ռ93%Original GlazedľȦ֮⣬ṩ15-20Ȧ2021һȦ15ڸ
Hot Light Theatre ShopǩԼ꣬ƽԼҪ60ܣ10-36ܣɱ240-430Ԫ֮䡣ƽ3300ƽӢߣԼ307ƽףԼ26ˡ
Krispy KremeùʹȦȦΪһĵŦȦ͵ǵĸǵС۵ȣһôϺõŵ飬ŦԼʱ㳡һҴ꣬7x24СʱӪҵġ
˹Ȧ֮⣬ҲԣһһСʱ270һ12Krispy Kreme75%Ȧһʽ۵ġ
2ɵSpokeСģFresh Shopƶͳ۵͵ҵ
Fresh ShopСģ̳ͣеһСȣһֱӪСģͣǩԼҵҪ6-40ܣijɱ20-150Ԫ֮䡣С10003000ƽӢ߲ȣ93ƽ279ƽףƽΪ600ƽӢߣ56ƽף
۵㡪DFD DoorsҪǸֶꡢKroger7-11ȴ͵ijкͱDFD DoorsѾΪKrispy Kremeҵĺ֮һ
Krispy Kreme500ߵģӴСꡢ۵ȣȥÿߵӪЧʺÿ۵ЧŻңӴСŵֱӰѵ̳۵IJƷ͵ߵĹ˾С
2202243գгŦг125гŦг37չгŦг133гÿһŦгΪ430Ԫ
ԿǣKrispy KremeڹгУ2019ȼĩÿŦгΪ790ԪΪ2020飬»ǵ2021ĩ860ԪµһȲƾʾһĩѾ970Ԫ
2020ĩKrispy KremeÿŦHub͵Ը37-45С۵㣬ڹгԸ65-71С۵㡣2022һȵǣÿŦHUBԸǵŵ۵Լ50-80ŦгͶʻΪ3ꡣ
320192020꣬Krispy KremeDFD DoorsսתͺԪ漰ѯѡŵתȳɱ
Krispy KremeΪͳҵҵ»2200ԪǴʵĺ決Ʒͷչŵ꣬Դͳҵ»һ̶ϵĶԳ塣
Krispy KremeĹɶ¶ϢÿһDFD Door۵ƽÿ2019370Ԫ2021ȵ600ԪյЧġ
4ӢгKrispy Kreme2016ʱӢгһŦHubǡС+26۵㡹28+1һŦHubΪ230Ӣ
2017꣬ӢгһŦHubӸˡС+32۵㡹Ҳǡһ+4С+58۵㡹28+34+1һŦHubΪ410Ӣ
2018꣬ӢгһŦHubӸˡ16۵㡹Ҳǡһ+4С+74۵㡹28+34+16+1ͼ˵һλȷ۵80һŦHubΪ540Ӣ
2019꣬ӢгһŦHubӸһС꣬Ҳǡһ+5С+71۵㡹۵㽵77һŦHubΪ600Ӣ
5Krispy KremeԶĹ滮ǣгδŵ۵Ե10000гѾҵ29ңδŵ۵Ե20000δıйŷгDZڹģҲ20000
ܽһ£Krispy KremeŦսԭڵ꾺״̬һСģȥÿһŦͶͲһȭ
һijɱģ֮ϣܱߵС۵ܸǣķΧĵҪڳɱIJӻӵ£ÿһŦǵͷȺŦ롣
ӢгǸʵҲԿǣ2016굽2019꣬һŦͶֻǴ210Ӣӵ260ӢŦȴǴ230Ӣ600Ӣȭһƣͨ۵̽ݣԸӾжϳ↑СģͿܸӿס
2021ʤйͶߴϣ¶Ϣǣʤ͵ǵ꣬ҲСģͣѾ50ҡ
ʤͳнϴòǰͶΪ200Ԫ250ԪͶʻͨΪ34꣬ǵʱ֧ϵͣӪɱҲϵ͡
볣ȣǵߵʺ̵Ͷʻڣͨ23ҡ2021ʤҪµУһǵСꡣ
ʵҵ決DZȽƵģĵIJƷõ䶳ţӹӦӪͨĵط
±ʳƷһּʳԲƷʡζͰȫ߹עصҪأͬʱʱIJƷӦҲЧزƷ
ζʳƷԸӹ˾ΪȫͲƷ;Ϊ뾶һ㡢Ӧ̶ȱʡȫλӦϵ
ÿһµгȽӦIJƷӦϵЩӹ˾ܹΪܺõط䵽гǾζʳƷЧʡͳɱʳƷȫĺ֧֡
罨Ҫ 300-500Ϊ뾶ֹӦζʳƷѾȫΧڽ 21 2ڽΪĵĹӦ磬ÿܹܺõķ䵽гʵ֡նͣ24Сʱڿʼ2021630գζʳƷ2000̨
2018ζȫӹ˾Ϻ䡱רŵֻϵͨϵ飬ӦûݵȼֶΣΪ䡢ͲִзֲǼ䡢͡±ζҵΪһIJ۹Ӧҵ
ڷ˾ζŵ֮ĸѿʼΪ˾ͶҵṩζӪҪ乩Ӧ2020ԼΪ˾ 1.73 Ԫ2021ζ벿ֱ5.4ԪɼζͶ绹Ǹ乩Ӧ˾İ
ζΪһŦ300-500ŵ꣬ԴģЧʺӦЧҪӦƥ䣬ӦЧʻܵȻġõģʽմշijɱ˾ŵԽ࣬ӦЧԽߣɱԽ͡
2021ĩ۰̨ͺгŵ꣬ζڹڵŵ13714ңֱӪŵǵ200ҵġ˵ζijɱҪڹϣӦҪȷǰ˵г㹻һDzġ
Լļ̲ȥ³гص֮⣬չһЩ±ζƷƣȻơͬʱڲͶʲ̬̬ڵСһɹִܡͬ͡ϵԴǾζijɱı仯Dzرġ
() 鿴